Authors Take a Star Turn on YouTube

In the streaming video era, with the publishing industry under relentless threat, the video trailer is fast becoming an essential component of online marketing.

Asked to draw on often nonexistent acting skills, authors are holding forth for anything from 30 seconds to 6 minutes, frequently to the tune of stock guitar strumming, soulful violin or klezmer music.

And now, those who once worried about no one reading their books can worry about no one watching their trailers.

Yet another telling piece about the power of book marketing on YouTube if you’re an author who needs buzz. Video marketing has increasingly become a must-do. 

Continues @ NewYorkTimes