August 2010
5 posts
6 tags
The Web's New Gold Mine: Your Secrets
The new technologies are transforming the Internet economy. Advertisers once primarily bought ads on specific Web pages—a car ad on a car site. Now, advertisers are paying a premium to follow people around the Internet, wherever they go, with highly specific marketing messages …
Continues @ Wall Street Journal
6 tags
The Origin of Twitter's "Fail Whale" →
7 tags
Brands Should Consider Taking The Tumbl →
… A few brands dipping their toes into this tumble-log world have been able to increase their viewer-ship whether they are in the media outlet, retail, or music business. They have been able to curate brand information to their audience, and build consumer relationships that drive traffic back to their main sites …
Continues @ Content to Commerce
8 tags
Effective copy doesn’t tell. It shows.
Marketing copy should be more about pictures than words. But how can a marketing copywriter say something like that? Copy that works creates pictures in heads. People visualise what you’re on about. They can see it …
Very nice insights for copywriting @ CopyLounge
8 tags
Search Engine Ranking Factors →
If you’re interested in attracting more organic traffic to your blog or website via SEO techniques, there’s a great checklist here: SEOmoz.