The Web’s New Gold Mine: Your Secrets

The new technologies are transforming the Internet economy. Advertisers once primarily bought ads on specific Web pages—a car ad on a car site. Now, advertisers are paying a premium to follow people around the Internet, wherever they go, with highly specific marketing messages …

Continues @ Wall Street Journal

Brands Should Consider Taking The Tumbl

Tumblr logo on a marketing blog on Tumblr

… A few brands dipping their toes into this tumble-log world have been able to increase their viewer-ship whether they are in the media outlet, retail, or music business. They have been able to curate brand information to their audience, and build consumer relationships that drive traffic back to their main sites …

Continues @ Content to Commerce

Effective copy doesn’t tell. It shows.

Copywriting tips about the power of showing, not telling

Marketing copy should be more about pictures than words. But how can a marketing copywriter say something like that? Copy that works creates pictures in heads. People visualise what you’re on about. They can see it …

Very nice insights for copywriting @ CopyLounge

Search Engine Ranking Factors

If you’re interested in attracting more organic traffic to your blog or website via SEO techniques, there’s a great checklist here: SEOmoz

What the F**k is Social Media Now?

frakyeahsocialmedia:

This is an amazing slideshow about the current state of social media. 

“Social media is dramatically leveling the playing field & connecting us like never be-f**king-fore.”

Click HERE to see the slideshare presentation. This is a MUST read.